Jennifer Besada

Director of Business Development and Marketing | New York
T: (212) 763-0883
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Jennifer Besada

Jennifer Besada is the Director of Business Development and Marketing at Kaplan Hecker & Fink LLP.

At Kaplan Hecker, Jennifer leads the firm’s marketing and business development team responsible for practice and client development programs, event planning, and communications. She works closely with firm leadership to conceive and execute initiatives that align with the firm's strategic objectives, including expanding market presence.

Jennifer is an experienced legal industry professional with a deep understanding of both law and business. Prior to joining Kaplan Hecker, she led all aspects of marketing and business development at a New York-based boutique litigation firm and at a media and entertainment law firm. Earlier in her career, she held director-level positions for several leading event organizers in healthcare, telecommunications, and finance services sectors, among others.

Jennifer received her B.A. from College of the Holy Cross and her J.D. from St. John’s University School of Law. She is fluent in Spanish and is a member of the Legal Marketing Association.


  • B.A., College of the Holy Cross
  • J.D., St. John’s University School of Law